How to Choose the Best Squarespace Template for Your Brand (And Why Ours Stand Out)
In the crowded world of website design, your template is more than just a pretty face—it’s the foundation of your online presence. At Iris Avenue Studio, our premium Squarespace templates are built for entrepreneurs, creatives, and small businesses who want style and functionality, from minimalistic Squarespace template designs to ecommerce Squarespace templates with real sales power.
If you're a creative entrepreneur, coach, or small business owner, you know your website is often the first impression people have of your brand. It's where potential clients decide whether you're the right fit for them. And that decision happens fast, within seconds.
That’s why choosing the right Squarespace website template matters.
At Iris Avenue Studio, we design minimalistic Squarespace templates that are equal parts beautiful and strategic, helping you show up online with clarity, style, and confidence.
Whether you're launching your first site or refreshing an old one, this guide will walk you through what makes a template effective—and why our designs may be the perfect fit for you.
Why Squarespace?
Squarespace is one of the most trusted website platforms out there for creatives and service-based business owners. Why?
No code required
Built-in SEO tools
Drag-and-drop editor
Mobile-friendly design
Reliable hosting
Seamless ecommerce capabilities
In short, it gives you everything you need to build a powerful, professional website—all in one place.
But here’s the key: your website is only as good as the template you choose.
What Makes a Great Squarespace Template?
When people search for the best Squarespace templates, they’re often looking for specific qualities, like:
A minimalistic Squarespace template that feels modern and uncluttered
A coaching Squarespace template that builds trust and guides potential clients toward booking
A portfolio Squarespace template that makes visual work shine
A photography Squarespace template with grid-based layouts and immersive galleries
An e-commerce Squarespace template that’s optimized for conversion
A keyword-optimized Squarespace template that’s SEO-ready from the start
The best templates blend aesthetic appeal with functionality. They don’t just look good—they work for you.
Our Top Squarespace Templates (And Who They’re Perfect For)
At Iris Avenue Studio, our templates are designed with a purpose. Every detail, from layout to font pairing, is crafted to help your brand connect and convert.
Lavanya
Best for: Photographers, stylists, designers, and anyone with a strong visual brand.
Why we love it:
Lavanya is a Squarespace template with bold, editorial-inspired layouts. Think stunning full-bleed imagery, grid-based galleries, and eye-catching headers. It’s perfect for showcasing creative work without distractions.
Standout features:
Image-led home page
Custom gallery layouts
Bold header image Squarespace design
An optional e-commerce setup for digital prints or products
Veda
Best for: Coaches, consultants, service providers, and creatives who want to make an impact with ease.
Why we love it:
Veda is a clean, minimalistic Squarespace template that keeps things elegant and effortless. It’s perfect for businesses and coaching websites that rely on clarity, trust, and intentional storytelling. With a balance of whitespace, thoughtful hierarchy, and space for testimonials, this template creates instant credibility.
Standout features:
Clean, minimalist design for effortless storytelling
Thoughtful layout hierarchy and ample white space
Dedicated testimonial sections for building trust
Ideal for coaches, consultants, and service providers
Kali
Best for: Product-based businesses and online shops ready to scale.
Why we love it:
Kali is our go-to e-commerce Squarespace template for brands that want to sell online without sacrificing design. Whether you’re launching a boutique, wellness brand, or digital product store, Kali gives you sleek product displays, intuitive navigation, and a seamless checkout experience.
Standout features:
Sleek product display with modern design
Seamless checkout experience
Intuitive navigation for better user flow
Built to scale for online shops and product-based businesses
How to Use SEO Keywords on Your Site
One of the most common questions we get is:
“How do I make sure people can find my Squarespace site?”
The answer: keywords.
Here are a few ways to use them effectively:
Use your main target keyword in your home page title (like “Yoga coach”)
Write blog posts around niche searches (e.g., “Learn Yoga in 10 days”)
Include alt text in your images (example: “Yoga pose”)
Our templates are already structured to support SEO best practices, so all you need to do is write meaningful content using the keywords your ideal client is searching for.
How to Choose the Right Squarespace Template for Your Business
Choosing the right Squarespace website template isn’t just about aesthetics—it’s a strategic decision that can directly influence how people engage with your brand, navigate your content, and ultimately convert into paying clients or customers. With so many options available—from minimalistic Squarespace templates to SEO-optimized ecommerce layouts—how do you know which one is right for you?
Here’s a breakdown to help you confidently choose a Squarespace template that aligns with your goals, brand identity, and user experience needs.
1. Define Your Website’s Purpose First
Before you even start browsing templates, get clear on what your website needs to do. Are you a service-based business looking to generate leads and book consultations? Do you need a photography Squarespace template that lets your images speak for themselves? Are you launching a digital product shop or running an e-commerce store?Each use case requires a slightly different layout and structure:
Service-Based Businesses & Coaches: Prioritize templates that highlight testimonials, clearly explain your services, and guide visitors to contact or book you.
E-commerce Stores: Choose an e-commerce Squarespace template with product filtering, featured collections, and a smooth checkout experience.
Creative Portfolios & Photographers: Look for templates with large image blocks, grid-style galleries, and minimal distractions.
Bloggers or Content Creators: Focus on blog-optimized templates with reader-friendly typography, category tags, and social sharing options.
The right template sets the tone for your site’s entire experience.
2. Know Your Audience
The best Squarespace templates are those that speak directly to your ideal client. Think about your target audience’s behavior, needs, and design expectations. For example:
If you serve high-end clients, you might want a luxurious, editorial-style layout with plenty of white space and elegant fonts (like our Lavanya template).
If your audience is young and trend-focused, a bold, interactive design with engaging call-to-actions and product animations might be a better fit (like our Kali template).
If your visitors want clarity and trust fast, a coaching Squarespace template like Veda, which emphasizes testimonials, service tiers, and easy navigation, can be incredibly effective.
Remember, you're not just designing for yourself—you're designing for the people you want to attract.
3. Prioritize Mobile Responsiveness
Over half of all website traffic now comes from mobile devices. That’s why every Iris Avenue Studio template is designed with mobile usability in mind. But as you shop for templates, make sure to preview how they look and function on phones and tablets.
Our Squarespace templates are fully responsive and automatically adapt to different screen sizes, but some layouts are more mobile-friendly than others, especially when it comes to menu structure, font sizes, and image scaling.
Don’t overlook the mobile experience. Your dream client might be viewing your site from their phone while scrolling through Instagram or searching for your services on Google.
4. SEO-Optimised Structure Matters
A stunning design won’t help much if no one can find you. That’s why you want a keyword-optimized Squarespace template that’s already structured to support on-page SEO best practices.
At Iris Avenue Studio, our templates are:
Built for Squarespace 7.1, ensuring you have access to the latest SEO tools and features.
Designed with proper heading structure (H1, H2, etc.) so search engines can index your pages properly.
Compatible with SEO-friendly blog layouts, helping your content rank better and attract organic traffic.
Using Squarespace’s built-in SEO tools—like meta descriptions, image alt text, and clean URL slugs—combined with a well-structured template, gives your site the best chance of being discovered by your ideal clients.
5. Consider Your Brand Personality
Your website is often the first real “conversation” someone has with your business. The tone and visual identity of your site should mirror your brand voice.
Ask yourself:
Do you want your site to feel bold and modern?
Do you prefer soft, calming, and elegant aesthetics?
Is your brand quirky, earthy, vibrant, editorial, or luxurious?
Each of our Squarespace templates at Iris Avenue Studio is created with a distinct personality. Whether you're looking for a minimalist Squarespace template, a photography Squarespace template, or a more dynamic layout for ecommerce, we offer styles that feel aligned, not forced.
The right template should feel like a seamless extension of who you are as a brand.
6. Ease of Customisation
Even the most stunning template should still feel like your site once it's customized. That’s why all our Squarespace templates come with easy-to-follow setup guides and customization tutorials.
With drag-and-drop functionality and no need for code, you can easily:
Change colors to match your brand palette
Update fonts and text styling
Swap in your images and videos
Rearrange or hide blocks to fit your content
A flexible, customizable template ensures your brand will grow with you, not box you in.
Why Iris Avenue Studio Templates Are Different
With hundreds of Squarespace templates out there, what makes ours special?
Designed for creatives and small businesses, every template is made with a specific user in mind. No generic layouts here.
Built with strategy – We care about more than aesthetics. Each design is made to lead visitors to action, whether that’s booking, buying, or reaching out.
Easy to use – You don’t need to know code. Our templates come with step-by-step setup guides, so you can feel confident launching your site.
Customisable – Change fonts, colors, layouts, and content—all within Squarespace’s intuitive platform.
What’s Included With Each Template
When you purchase a template from our Template Shop, you get:
Access to the full Squarespace template
Easy-to-follow installation & setup guide
Lifetime access to updates
Email support if you need help
Bonus tips on branding and website best practices
Real Talk: You Deserve a Website You’re Proud Of
Your website shouldn’t feel overwhelming or outdated. It should feel like home for your business online.
Our Squarespace website templates are designed to help you:
Launch faster
Look more professional
Attract your dream clients
Build a brand that feels like you
FAQs About Our Squarespace Templates
Can I use this if I’m new to Squarespace?
Absolutely! Our templates are beginner-friendly and come with full guides to help you set everything up.
Can I change the layout or colors?
Yes! All our templates are fully customizable inside Squarespace’s drag-and-drop editor.
What platform are these for?
Our templates are built for Squarespace 7.1, the most up-to-date and versatile version of the platform.
Do I need coding knowledge?
Nope. Everything can be done within Squarespace’s visual editor. But if you’re tech-savvy, you can always add custom code blocks too.
Ready to Find Your Perfect Template?
✨ Visit our Template Shop to browse our collection.
✨ Find your match—Veda, Lavanya, or Kali—and launch your site with clarity and confidence.
✨ Questions? We’re here to help.
Whether you're searching for the best Squarespace template for ecommerce, a portfolio Squarespace template, or a minimalist design that puts your message front and center, Iris Avenue Studio has something just for you.
Let’s build your dream website—together.
Final Thoughts
Choosing a Squarespace template is more than picking a layout—it’s choosing how your brand shows up online. It’s the digital version of your storefront, portfolio, or office. And with the right design, you can make sure that first impression is the one that truly sticks.
If you’re feeling overwhelmed, don’t worry—you don’t have to figure it out alone. Our team at Iris Avenue Studio is here to help you find a template that checks all the boxes: beautiful, strategic, customisable, and SEO-friendly.
✨ Explore our Squarespace Template Shop to find the perfect match. Whether you’re a coach, creative, ecommerce business, or service provider, we’ve built templates with you in mind.
Let your website do more than just look good—let it work for your business.
